Cookie Policy

Cookie Policy

This Cookie Policy explains how Popback Clothing uses cookies and similar technologies when you visit popbackclothing.com.

This policy should be read together with our Privacy Policy, which explains how we collect and use personal information more generally.

1. What Are Cookies?

Cookies are small files that are stored on your computer, smartphone, tablet or other device when you visit a website.

Cookies allow websites to remember information about your visit and can be used for purposes such as:

  • keeping products in your shopping basket;
  • remembering your preferences;
  • keeping you securely logged in;
  • processing checkout functions;
  • understanding how visitors use the Website;
  • measuring Website performance; and
  • supporting advertising and marketing.

Cookies may be stored only for the duration of your browsing session or may remain on your device for a longer period.

2. Similar Technologies

Our Website may also use technologies that operate in a similar way to cookies.

These may include:

  • pixels;
  • tags;
  • scripts;
  • local storage;
  • software development technologies;
  • device identifiers; and
  • other technologies that store or access information on your device.

References to “cookies” in this policy generally include these similar technologies where applicable.

3. Why We Use Cookies

Popback Clothing may use cookies to:

  • operate popbackclothing.com;
  • keep the Website secure;
  • allow you to add products to your basket;
  • process checkout;
  • remember your preferences;
  • improve Website performance;
  • understand how visitors use the Website;
  • measure the success of marketing campaigns;
  • prevent fraud;
  • personalise Website content; and
  • where you have given appropriate consent, provide or measure advertising.

4. Types of Cookies We Use

Cookies used on popbackclothing.com may fall into the following categories.

Strictly Necessary Cookies

These cookies are essential for the Website to operate or to provide a service that you have specifically requested.

They may be used for purposes including:

  • maintaining your shopping basket;
  • processing checkout;
  • remembering login sessions;
  • maintaining Website security;
  • preventing fraud;
  • load balancing;
  • remembering privacy or cookie choices; and
  • processing payments.

Because these cookies are necessary for the Website or requested service to function, your consent is not normally required for them.

However, we still provide information about their use.

Functional Cookies

Functional cookies may allow the Website to remember choices you make and provide enhanced functionality.

For example, they may remember:

  • language preferences;
  • region;
  • account preferences;
  • previously selected options; or
  • other Website settings.

Where these cookies are not strictly necessary, we will obtain consent where required by law before using them.

Analytics & Performance Cookies

Analytics cookies help us understand how visitors use popbackclothing.com.

They may collect information such as:

  • pages visited;
  • time spent on pages;
  • links clicked;
  • traffic sources;
  • browser and device information;
  • Website errors; and
  • general browsing behaviour.

We may use this information to understand Website performance and improve the shopping experience.

Where consent is required by law, analytics cookies will not be activated unless you have agreed to their use.

Advertising & Marketing Cookies

Advertising and marketing cookies may be used to:

  • measure advertising performance;
  • understand whether an advertisement resulted in a Website visit or purchase;
  • limit how frequently advertisements are displayed;
  • create advertising audiences;
  • recognise previous Website visitors; and
  • display advertising that may be more relevant to your interests.

These cookies may be placed by Popback Clothing or by third-party advertising providers.

We will only use non-essential advertising or marketing cookies where we have obtained appropriate consent where required.

5. First-Party & Third-Party Cookies

Some cookies are set directly by popbackclothing.com. These are commonly referred to as first-party cookies.

Other cookies may be set by third-party companies whose technology or services are used on our Website. These are commonly called third-party cookies.

Third-party providers may include organisations that help us with:

  • ecommerce functionality;
  • payment processing;
  • Website analytics;
  • advertising;
  • social media;
  • customer reviews;
  • fraud prevention;
  • Website performance; and
  • customer service.

Third-party providers may process information in accordance with their own privacy and cookie policies.

6. Cookies Used on Popbackclothing.com

The exact cookies used on our Website may change as we add, remove or update Website functionality and third-party services.

The table below should be updated to reflect the actual technologies operating on popbackclothing.com.

Category

Purpose

Example Provider

Consent Required?

Strictly Necessary

Basket, checkout, security and essential Website functions

Shopify / Website platform

Normally No

Payment

Securely processing transactions and fraud prevention

Payment providers

Normally No where strictly necessary

Functional

Remembering preferences and enhanced Website functionality

Website/platform providers

Where required

Analytics

Understanding Website usage and performance

Google Analytics or similar

Normally Yes

Advertising

Advertising measurement, remarketing and audience creation

Meta, Google, TikTok or similar

Normally Yes

Social Media

Supporting social-media integrations and related functionality

Social platforms

Where required

This table must reflect the services actually installed and active on our Website.

7. Shopify & Ecommerce Technology

Where popbackclothing.com is operated using Shopify or another ecommerce platform, that platform may use cookies that are necessary to provide services such as:

  • checkout;
  • shopping baskets;
  • customer accounts;
  • fraud detection;
  • authentication;
  • Website security; and
  • platform functionality.

Some platform technologies may also provide analytics or advertising functionality.

Where those technologies are not strictly necessary, they will be subject to the appropriate consent requirements.

8. Analytics Services

Subject to your cookie choices, we may use analytics services to understand how visitors interact with our Website.

These services may collect information such as:

  • your IP address;
  • device information;
  • browser information;
  • pages viewed;
  • approximate geographical information;
  • Website interactions; and
  • referral sources.

Where analytics technologies require consent, they will not be activated before you provide that consent.

9. Google Analytics

[KEEP THIS SECTION ONLY IF GOOGLE ANALYTICS IS ACTUALLY USED]

Where enabled, Popback Clothing may use Google Analytics to help us understand Website traffic and visitor behaviour.

Google Analytics may use cookies or similar technologies to collect information about how users interact with popbackclothing.com.

The information collected may include:

  • pages visited;
  • session duration;
  • device and browser information;
  • approximate location;
  • Website interactions; and
  • referral sources.

Google may process information in accordance with its own privacy policies.

Google Analytics will only operate where permitted by applicable law and, where consent is required, after you have agreed to analytics cookies.

10. Google Advertising

[KEEP THIS SECTION ONLY IF GOOGLE ADS OR GOOGLE REMARKETING IS ACTUALLY USED]

Where enabled and where you have given appropriate consent, we may use Google advertising services.

These technologies may help us:

  • measure advertising performance;
  • understand whether advertisements resulted in purchases;
  • create advertising audiences; and
  • show relevant Popback Clothing advertising to previous Website visitors.

Google may use cookies and similar technologies for these purposes.

You can reject advertising cookies through our cookie preference controls.

11. Meta Advertising

[KEEP THIS SECTION ONLY IF META PIXEL / META ADS IS ACTUALLY USED]

Where enabled, we may use technologies provided by Meta Platforms, including technologies commonly used to support Facebook and Instagram advertising.

Subject to your consent, these technologies may help us:

  • measure advertising performance;
  • understand actions taken after viewing an advertisement;
  • build advertising audiences;
  • provide more relevant advertisements; and
  • measure conversions such as purchases.

Meta may receive information about your device, Website activity and transactions where the relevant technology is enabled.

These technologies will only be activated where permitted by law and where any required consent has been obtained.

12. TikTok Advertising

[KEEP THIS SECTION ONLY IF TIKTOK PIXEL / TIKTOK ADS IS ACTUALLY USED]

Where enabled and subject to your consent, we may use technologies provided by TikTok to:

  • measure advertising performance;
  • understand conversions;
  • create audiences; and
  • provide relevant advertising.

TikTok may process information collected through its technologies in accordance with its own privacy policies.

13. Managing Your Cookie Preferences

When you first visit popbackclothing.com, you may be presented with a cookie banner or preference centre.

Depending on the technologies being used, you may be able to choose between options such as:

  • Accept All
  • Reject Non-Essential Cookies
  • Manage Preferences

Strictly necessary cookies cannot normally be disabled through our Website because they are required to provide essential functionality.

You can change or withdraw your consent to non-essential cookies at any time through:

[INSERT LINK OR INSTRUCTION FOR “COOKIE SETTINGS”]

Withdrawing consent will not affect the lawfulness of any processing that occurred before consent was withdrawn.

14. Rejecting Cookies

You are not required to accept non-essential cookies in order to browse our Website or purchase products.

Rejecting analytics, advertising or other non-essential cookies should not prevent you from accessing the core functionality of popbackclothing.com.

However, rejecting certain functional cookies may affect some optional features or preferences.

15. Browser Cookie Controls

Most internet browsers allow you to control cookies through their settings.

Depending on your browser, you may be able to:

  • view stored cookies;
  • delete cookies;
  • block all cookies;
  • block third-party cookies;
  • allow cookies only from selected websites; or
  • automatically delete cookies when your browser closes.

Blocking all cookies may prevent some essential ecommerce functions from working correctly.

For example, you may experience problems with:

  • shopping baskets;
  • account login;
  • checkout; or
  • other Website features.

16. Cookie Duration

Cookies may be either:

Session Cookies

These remain active only while you are browsing and are normally removed when you close your browser.

Persistent Cookies

These remain stored on your device for a defined period or until you delete them.

The duration of individual cookies depends on their purpose and the provider that sets them.

Where required, specific cookie durations will be displayed within our cookie preference centre or cookie list.

17. Cookie Consent Records

Where we ask for your consent to use cookies, we may keep a record of:

  • your consent preferences;
  • when consent was given;
  • when preferences were changed; and
  • the version of the cookie notice or consent mechanism used.

This information allows us to respect your preferences and demonstrate that appropriate consent has been obtained.

18. Withdrawing Consent

Where our use of a cookie relies on your consent, you may withdraw that consent at any time.

You can do this through our Cookie Settings or privacy preference controls.

Withdrawal should be as straightforward as giving consent.

After withdrawing consent, we will stop using the relevant technologies where required, although cookies already stored on your device may remain until they expire or are manually removed.

19. Changes to the Cookies We Use

We may change the cookies and technologies used on popbackclothing.com as our Website, advertising, analytics and ecommerce systems develop.

We may therefore update this Cookie Policy from time to time.

Where the changes affect how consent is collected or materially change our use of non-essential technologies, we may ask you to review or provide your cookie preferences again.

20. Updates to This Cookie Policy

We may update this policy to reflect:

  • changes to our Website;
  • new ecommerce functionality;
  • changes to third-party services;
  • changes in advertising or analytics technology; or
  • changes to applicable laws and regulatory guidance.

The latest version will always be available on popbackclothing.com.

The date at the top of this policy indicates when it was last updated.

21. Your Privacy

Where information collected through cookies constitutes personal information, it will be handled in accordance with our Privacy Policy.

For more information about:

  • what personal information we collect;
  • why we use it;
  • who we share it with;
  • international transfers;
  • retention periods; and
  • your data protection rights,

please read our Privacy Policy.

22. Contact Us

If you have questions about our use of cookies or similar technologies, contact:

Popback Clothing
Email: [INSERT PRIVACY/CUSTOMER SERVICE EMAIL]
Address: [INSERT BUSINESS ADDRESS]

Please include “Cookie / Privacy Query” in your message where possible.