Privacy policy

Privacy Policy

At Popback Clothing, we take the privacy and security of our customers seriously.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit popbackclothing.com, create an account, place an order, contact us, subscribe to marketing or otherwise interact with us.

We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and applicable privacy and electronic communications laws, as amended from time to time.

1. Who We Are

For the purposes of UK data protection law, the organisation responsible for deciding how and why your personal information is used is:

Legal Business Name: Pop Back Limted
Trading Name: Popback Clothing
Website: www.popbackclothing.com
Business/Registered Address: 62 Coral Court, London, N112RA
Company Number: 17427645
Email: info@popbacklimited.com

References in this Privacy Policy to “Popback Clothing”, “we”, “us” or “our” mean the business operating popbackclothing.com.

2. Personal Information We Collect

Depending on how you interact with us, we may collect the following information.

Identity Information

This may include:

  • your name;
  • username or account details; and
  • other information you provide when creating an account.

Contact Information

This may include:

  • email address;
  • telephone number;
  • billing address; and
  • delivery address.

Order & Transaction Information

This may include:

  • products purchased;
  • order numbers;
  • order history;
  • delivery information;
  • returns and refunds;
  • discounts or promotional codes used; and
  • transaction details.

Payment Information

Payments made through our Website are processed through authorised third-party payment providers.

Depending on the payment method you choose, your payment provider may collect information such as:

  • card details;
  • billing information;
  • payment authentication information; and
  • transaction information.

Popback Clothing does not normally receive or store your complete payment-card details where these are processed directly by our payment providers.

We may receive limited information relating to your payment, such as confirmation that payment was successful, the payment method used and transaction references.

Technical & Device Information

When you use our Website, we may automatically collect information including:

  • IP address;
  • browser type;
  • device type;
  • operating system;
  • approximate location derived from your IP address;
  • pages visited;
  • time spent on pages;
  • referral source;
  • interactions with our Website; and
  • cookie and similar technology identifiers.

Customer Service Information

If you contact us, we may collect information contained in:

  • emails;
  • contact forms;
  • messages;
  • customer-service enquiries;
  • complaints;
  • return requests; and
  • other correspondence between you and Popback Clothing.

Marketing Information

Where applicable, we may record:

  • whether you have subscribed to marketing;
  • your marketing preferences;
  • how you interact with marketing emails or advertisements; and
  • when you subscribe, unsubscribe or change your preferences.

3. How We Collect Your Information

We collect personal information in several ways.

Directly From You

For example, when you:

  • place an order;
  • create an account;
  • subscribe to our mailing list;
  • enter a promotion;
  • contact customer service;
  • request a return or refund; or
  • provide information through the Website.

Automatically

Certain technical information may be collected automatically when you browse popbackclothing.com through cookies, server logs and similar technologies.

From Service Providers

We may receive information from third parties that help us operate our business, including:

  • ecommerce platforms;
  • payment providers;
  • delivery companies;
  • fraud-prevention providers;
  • analytics providers;
  • advertising platforms; and
  • customer-service systems.

4. How We Use Your Personal Information

We only use personal information where we have a lawful reason to do so.

We may use your information for the following purposes.

Processing & Fulfilling Orders

We use information to:

  • accept and process orders;
  • take and confirm payment;
  • deliver products;
  • provide order confirmations;
  • provide delivery updates;
  • manage cancellations;
  • process returns and refunds; and
  • communicate with you about your order.

Our lawful basis will generally be that processing is necessary to perform our contract with you.

Customer Service

We may use your information to:

  • respond to enquiries;
  • resolve problems;
  • deal with complaints;
  • investigate missing or damaged orders; and
  • provide after-sales support.

Depending on the circumstances, our lawful basis may be performance of our contract with you or our legitimate interests in operating and supporting our business.

Fraud Prevention & Website Security

We may use information to:

  • detect potentially fraudulent transactions;
  • protect customer accounts;
  • investigate suspicious activity;
  • prevent misuse of our Website; and
  • maintain the security of our systems.

We do this where necessary for our legitimate interests in protecting Popback Clothing, our customers and our Website, and where necessary to comply with legal obligations.

Improving Our Website & Services

We may analyse how customers use our Website to:

  • identify technical problems;
  • improve Website performance;
  • understand how customers navigate the Website;
  • improve our products and services; and
  • understand general shopping trends.

Where this involves non-essential cookies or similar tracking technologies, we will obtain consent where required.

Legal & Regulatory Requirements

We may process information where necessary to:

  • comply with tax and accounting requirements;
  • comply with consumer protection legislation;
  • respond to lawful requests from authorities;
  • establish or defend legal claims; and
  • comply with other legal obligations.

Our lawful basis is compliance with a legal obligation or, where appropriate, our legitimate interests.

5. Marketing Communications

We may send you information about:

  • new products;
  • offers;
  • promotions;
  • sales;
  • product launches; and
  • other Popback Clothing news.

We will only send electronic direct marketing where we have a lawful basis to do so.

This may include where:

  • you have specifically agreed to receive marketing from us; or
  • you are an existing customer and applicable law allows us to contact you about similar Popback Clothing products or services.

You can unsubscribe from marketing at any time by:

  • clicking the unsubscribe link contained in a marketing email; or
  • contacting us at [INSERT EMAIL].

Stopping marketing communications will not prevent us from sending important non-marketing messages relating to an order, payment, delivery, return, account or customer-service request.

You have the right to object to the use of your personal information for direct marketing at any time.

6. Cookies & Similar Technologies

Popbackclothing.com uses cookies and similar technologies.

Cookies are small files stored on your device that can help our Website operate, remember preferences, understand Website usage and, where you allow it, support advertising and marketing.

We may use the following categories of cookies.

Strictly Necessary Cookies

These cookies are required for important Website functions such as:

  • shopping baskets;
  • checkout;
  • account login;
  • payment processing;
  • security; and
  • fraud prevention.

These cookies do not generally require your consent where they are strictly necessary to provide the service you have requested.

Analytics Cookies

These may help us understand:

  • how visitors use our Website;
  • which pages are popular;
  • how visitors reach our Website; and
  • how Website performance can be improved.

Where consent is legally required, these cookies will not be activated unless you accept them.

Advertising & Marketing Cookies

Where enabled, advertising technologies may be used to:

  • understand the effectiveness of advertising;
  • measure advertising campaigns;
  • recognise previous visitors; and
  • display advertising that may be more relevant to you on other websites or platforms.

Non-essential advertising and tracking technologies will only be used where permitted by law and, where required, after obtaining your consent.

You can manage your cookie preferences using the cookie controls available on our Website.

Please see our Cookie Policy for more detailed information about the cookies and technologies we use.

7. Analytics & Advertising Services

Where enabled and subject to your cookie preferences, we may use third-party analytics and advertising services.

These may include services provided by companies such as:

  • Google;
  • Meta;
  • TikTok;
  • Pinterest; and
  • other advertising or analytics providers.

These providers may collect information about your device and your interaction with popbackclothing.com using cookies and similar technologies.

This information may be used to measure advertising effectiveness, analyse Website traffic or deliver relevant advertising.

We do not sell your personal information to third-party marketing companies.

Where information is shared with advertising or analytics providers, we will only do so where we have an appropriate lawful basis and where any required cookie or tracking consent has been obtained.

8. Who We Share Personal Information With

Operating an online store requires us to use trusted third-party service providers.

We may share personal information with the following categories of recipients where reasonably necessary.

Ecommerce & Website Providers

Companies providing our Website infrastructure, ecommerce technology, hosting and related services.

Payment Providers

Banks, payment gateways and payment processors that process transactions securely.

Delivery & Logistics Providers

Couriers, postal operators, fulfilment centres and logistics companies responsible for delivering your order.

They may receive details such as your:

  • name;
  • delivery address;
  • contact details; and
  • delivery instructions.

IT & Cloud Service Providers

Companies providing:

  • hosting;
  • databases;
  • security;
  • email;
  • customer support;
  • data storage; and
  • other technology services.

Marketing & Analytics Providers

Where permitted, we may share limited information with providers that help us understand Website performance or run advertising campaigns.

Professional Advisers

We may disclose relevant information to:

  • accountants;
  • insurers;
  • lawyers;
  • auditors; and
  • other professional advisers.

Government, Regulators & Law Enforcement

We may disclose personal information where we are legally required to do so or where disclosure is necessary to:

  • comply with a legal obligation;
  • respond to a valid court order;
  • assist law enforcement;
  • prevent fraud;
  • establish or defend legal rights; or
  • protect customers, Popback Clothing or others.

9. We Do Not Sell Personal Information

Popback Clothing does not sell or rent customer personal information to third parties for their independent marketing purposes.

We will only share personal information where it is necessary for the operation of our business, where you have given appropriate consent, where we have another lawful basis, or where disclosure is required by law.

10. International Data Transfers

Some of the companies that provide services to Popback Clothing may process personal information outside the United Kingdom.

This can include technology, ecommerce, payment, cloud-storage, analytics and marketing providers.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable UK data protection law.

Depending on the destination and provider, these protections may include:

  • UK adequacy regulations;
  • approved contractual protections;
  • the UK International Data Transfer Agreement;
  • the UK Addendum to approved contractual clauses; or
  • another lawful transfer mechanism.

11. How Long We Keep Your Information

We do not keep personal information for longer than reasonably necessary.

How long we retain information depends on:

  • why it was collected;
  • whether you have an active account;
  • legal and regulatory requirements;
  • accounting and tax obligations;
  • fraud-prevention requirements;
  • potential disputes; and
  • whether the information is needed to establish or defend legal claims.

For example, certain order, payment and accounting records may need to be retained for several years after a transaction to comply with tax, accounting and legal obligations.

Marketing information may be retained until you withdraw your consent or object to marketing, although we may retain limited information on a suppression list to ensure that we respect your request not to receive further marketing.

12. How We Protect Your Information

We use appropriate technical and organisational measures designed to protect personal information against:

  • unauthorised access;
  • accidental loss;
  • misuse;
  • alteration;
  • disclosure; and
  • destruction.

These measures may include:

  • encrypted connections;
  • access controls;
  • password protection;
  • security monitoring;
  • secure payment-processing providers; and
  • restrictions on access to personal information.

However, no internet-based service or electronic storage system can guarantee absolute security.

You are also responsible for keeping any account password or login credentials confidential.

13. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have the right to:

Access Your Information

You can request confirmation of whether we process your personal information and request a copy of the information we hold about you.

Correct Your Information

You can ask us to correct information that is inaccurate or complete information that is incomplete.

Request Deletion

In certain circumstances, you can ask us to delete your personal information.

This right is not absolute and we may need to retain certain information where required by law or where another lawful reason applies.

Restrict Processing

In certain circumstances, you may ask us to restrict how we use your information.

Data Portability

In certain circumstances, you may request personal information you provided to us in a structured, commonly used and machine-readable format.

Object to Processing

You may have the right to object to certain uses of your personal information where we rely on legitimate interests.

You have an absolute right to object to your personal information being used for direct marketing.

Withdraw Consent

Where we rely on your consent, you may withdraw that consent at any time.

Withdrawal does not affect processing that was lawful before consent was withdrawn.

14. Exercising Your Rights

To exercise a data protection right, please contact us at:

Email: [INSERT PRIVACY/CUSTOMER SERVICE EMAIL]

We may need to ask for information to confirm your identity before processing a request.

We will respond to valid requests within the timescale required by applicable data protection law.

There is normally no charge for exercising your data protection rights, although the law allows certain exceptions for requests that are manifestly unfounded or excessive.

15. Complaints

If you are concerned about how we use your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113

You can also find further information through the ICO’s official website.

16. Children’s Privacy

Our Website may sell products intended for children, but our ecommerce services are intended to be used by customers who are legally able to make purchases online.

We do not knowingly seek to collect unnecessary personal information directly from children.

Where we become aware that personal information relating to a child has been collected inappropriately, we will take reasonable steps to investigate and, where appropriate, delete the information.

Parents or guardians who believe that a child has provided personal information to us should contact us at [INSERT EMAIL].

17. Third-Party Websites

Popbackclothing.com may contain links to websites operated by third parties.

We do not control those websites and are not responsible for their privacy practices.

If you follow a link to another website, we recommend reviewing that organisation’s own privacy policy before providing personal information.

This Privacy Policy only applies to personal information processed by or on behalf of Popback Clothing.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • changes to our Website;
  • changes to the services we use;
  • changes to how we process information;
  • changes in technology; or
  • legal and regulatory requirements.

Any updated version will be published on popbackclothing.com.

The date shown at the top of this Privacy Policy indicates when it was most recently updated.

Where a change materially affects how we use personal information and the law requires us to do so, we will provide additional notice or obtain consent.

19. Contact Us

If you have any questions about this Privacy Policy or how Popback Clothing handles personal information, please contact us:

Popback Clothing
Email: info@popbackclothing.com
Address: 62 Coral Court, London, N11 2RA

For data protection enquiries, please include “Privacy Request” in the subject line where possible.